IKEA Nudging to Separate Waste

Wednesday January 1, 2020  |  food
IKEA is well known about nudging. Nudge is a concept in behavioral science and economics which proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision making of groups or individuals. Like no windows while your shopping, and cheap food at the restaurant. Now they are looking to help people with separating waste and showing what they can make out of the waste.